Email marketing is an important tool for working with the target audience and promoting direct communication between businesses and customers. The goal of email marketing is to strengthen customers loyalty and increase sales.
Despite the long existence and the emergence of many new marketing practices, email marketing remains an important tool in the arsenal of the internet marketer. As mentioned earlier, mailings are suitable for a variety of purposes, from direct sales to increasing commitment and getting feedback.
What are the basics of email marketing?
- Start with an introduction to a potential client
Immediately after signing up, welcome a new subscriber. Tell him/her what awaits him. Motivate to receive new emails. - Make your subscribers interested in your offer
If you are interested in your product, please give us more information. For example, give a subscriber a button with a link to a specific product. Send him a series of letters about this product. - Motivate for further interaction
Do not stop following the subscriber after the purchase. Try to turn a one-time customer into a regular customer. - Segment subscribers
Your subscribers can be at different stages of the client’s journey and send all the same letters at least is not logical. For example, people who have just learned about the brand and customers who make repeated purchases need different information. To segment subscribers, include links to different offers in your emails. Depending on what attracts a person, you can refer him to a certain group.
To make your email marketing strategy as effective as possible, automate all possible processes. With the help of different services, you can configure the sending of letters and time, and actions. And be sure to track and analyze such indicators as: growth of new subscribers, delivery rate, frequency of opening, percentage of clicks (CTR), cancellation rate, level of complaints (sending to spam).
Email marketing in 2019 is still effective. But it is important to apply it correctly. The key points are valuable content and step-by-step support of subscribers throughout the client’s journey. Consider the needs of your target audience, then your emails will be opened, and your business will develop.
