In 2018 the market volume of influence marketing in Russia is estimated at 4-5 billion rubles, and in the next five years it will increase by 13-18%. The western market shows even more impressive results: its volume in 2019 is estimated at $ 7 billion, and annual growth is 50%.
Bloggers ‘ advertising is the most effective in Instagram and YouTube because of the feed ranking algorithms. In Facebook and in “Vkontakte” emotional posts with negative coloring get significant coverage, because of this it is almost impossible to predict the effectiveness of placement.
What tasks does Influence Marketing solve?
- Attracting attention is the first stage of interaction. At this stage, the client does not know about your product: you need to tell about it, create a general impression.
- Interest. Bloggers are ideal for this task: people tend to trust opinion leaders, and because of the informal atmosphere of communication in the network, they often regard a favorite blogger as a friend or acquaintance. His recommendations are believed.
- Purchase. At the final stage, targeted advertising works best. As KPI are used: the number of clicks on the target site or page; the number of target actions: orders, application installations, subscriptions, etc. From the point of view of the performance-approach, exclusive offers for the audience work well. Also excellent results give contests and drawings.